Our business purpose

One of the things I had to get clear in my head as part of the Sustainable Wedding Alliance accreditation was our business purpose:

Our Mission is to grow cut flowers, and sell ‘grown not flown blooms’, so people in Cumbria can choose flowers for their life events that don’t contribute to the world’s climate crisis.

I wasn’t sure if a tiny business needed this sort of corporate detail, but I do continually consider as I plan ahead, consider opportunities and review the season. Providing these seasonal, sustainable flowers brings me joy and satisfaction, but it’s the wider purpose that keeps me going when the challenges come along. I guess it’s my ‘ikigai’.

It was a huge challenge to do the accreditation but it was a really valuable process. What do you think? Is this level of framework corporate nonsense or a business basic? I’d love to hear your thoughts!

-Harriet x